| Resources & Links | |
| Content Brief Template | |
| SurferSEO (1pass login info needed) | SERP Analyzer, Keywords, FAQs |
| ChatGPT | Content Brief Generation |
Step 1 – Creating Content Brief
| Make a copy of the content brief template. |
| Update Brief Template Name to Format Below |
Step 2 – Add Provided Inputs
| Review the information provided by SEO lead and clientPrimary keywordWord Count, Audience, Tone, POVInternal linkingRequirements, Restrictions, and additional notes |
| Add inputs to corresponding locations. (Copy client requirements/restrictions from a previous brief.) |
Keywords
| Add Main Keyword and Secondary Keywords (if provided). If not, continue below how to find secondary keywords and FAQs | |
| Main keywordProvided by the client or SEO lead. Main keyword should be included in the page title, h1 header, target url, and referenced multiple times throughout the brief. | |
| Secondary KWsAdd secondary keywords as provided.If not provided use Surfer | |
| Select SERP Analyzer | Enter Keyword(s) |
| Select Keywords TabChoose 3 to 5 Keywords | |
| FAQs | |
| In Surfer SEO, select ‘questions’ tab | |
| For additional FAQs use Google’s People Also Ask ‘PAA’ | |
| Search the Main Keyword and scroll to ‘people also ask’ | |
| The completed keyword section should be completed | |
Internal Linking & Anchor Text
| Internal LinkingAdd recommended internal linking opportunities on the client’s website |
| Anchor Text*Optional, but you can complete to guide writer towards a better optimized internal link |
| **This section is optional |
Writing Guidelines
| Word Count, Audience, Tone, POV, Sources, CTA, Restrictions, RequirementsProvided by client, SEO lead, or content director. | |
| Word CountIf the word count is not provided, refer below to how to use Surfer | |
| On the main SERP Analyzer Page the chart reads the average word count. Find average of top 10 (ex. word count = 969.3 [rounded up to 1000]Do the same for positions on the chart 11-20Your word count should fall in between the two rounded-up values | |
| Completed Writing Guidelines Section | |
Step 3 – Content Brief Creation with AI
| With the help of ChatGPT we are ready to go |
|---|
| The Prompt |
| [Insert Prompt] |
| Select Your Page Title, Meta Description & H1 Header for Web Page Structure |
| Complete Web Page Structure Section |
| Transfer ChatGPT brief to client page |
Step 4. Create Content Outline
| **Use Surfer or competitor links to better optimize headers for SEO and get a feel for flow of the content | |
| When creating an article outline, you want to: Add additional notes and information to all headers to give the writer context Include subheadings and mark all headers accordingly (H2, H3, H4)Add internal links from client input (if applicable)Add sources under headers from a competitor or relevant sites for writer to refer toAdd outbound links if you are pulling information from other websites into blog (statistics, case studies, etc).For all links, add context to differentiate from other links | |
| MUST READ: Provide as much SEO information as possible so that the reader can write an SEO-optimized article | |
| Example outline: | |
Content Brief Examples:
Step 5. Add & Update Metadata
| Double-check and optimize content brief inputs. |
| Tips for Web Page Structure |
| Page titleEngaging title for clicks and to draw in readersInclude the primary keywordAdd a secondary keyword, if it makes sense and is possibleTry to keep page title below 65 characters in length |
| Meta descriptionTry to keep below 165 characters in lengthTry to include the main keyword (or a variation). |
| **Calculate Word Count on Google DocsHighlight text > tools > word countHighlight text > command+shift+C |
| Target URLInclude the main keyword.Separate with dashes ‘-’ (not underscores, or any other symbols)./main-keyword-target-url |
Step 6 – Final Check
| Input Overview for Completion | |
|---|---|
| Keywords | Web Page Structure |
| *REQUIRED | *REQUIRED |
| ✅Main keyword✅Secondary KWs✅Frequently Asked Questions | ✅Page TItle✅Meta Description✅Target Page URL✅H1 Heading |
| Internal Linking | Writing Guidelines |
| *REQUIRED | *REQUIRED |
| ⚠️Internal Link⚠️Anchor Text | ✅Tone✅Sources✅Word Count |
| Quality Check Brief |
| Optimize for SEOCheck all headers are labeled correctly (h1, h2, h3)Headers should flow naturally with relevanceH3s under proper H2s, H4s under proper H3s, and so onAim to include at least 2 to 3 secondary keywords in headersFind internal linking opportunities and include them in brief (where relevant) |
| Optimize for WritersInclude relevant source links (1 per H2 header at the least)Provide easy to follow descriptions and explanations |
| Move to Designated Folder |
| Move to Client FolderGlobe Runner > Clients > Select Client |
| Update Share SettingsAnyone with Link > Editor |